Cyber Public Relations Workshop

Cyber Public Relations Workshop:

How to Build and Implement the Effective Cyber PR Strategy in Indonesia - Cyber Sphere

Background

The New Media in Indonesia is growing rapidly. This is proven within 37.5 million people access information through web internet,and then 15 million others access through mobile phone. Beside news and the others sources of information, now, the microblogging andsocial media user are becoming the rising star in Indonesia Cybersphere. Surprisingly, Indonesia becomes the third most using social media in the world.

Now, this is the time for social media era, which consumers are not only determined as individual user, but also as social network. The Consumer is not only as Content Consumers but also Content Producers. Therefore, Cyber PR has important role in company / organization, especially on its Integrated Marketing Communication Strategy.

Now, it’s your time and your organization to take parts in cyber communication, to develop and to formulate the Cyber PR strategy which is not only effective but also efficient. This Workshop will completely discuss about Cyber Public Relations, New Media, New Audience, and New Strategy.

Objective

• To introduce Cyber Public Relations / PR 2.0
• To give understanding on how social media works.
• To introduce Social Media Relations strategy from the eyes of the blogger and journalist.
• To develop Cyber PR Strategy
• To deliver “How to engage brand with target audience and its measurement”

Participants

• Chief Executive Officer
• Chief Communication Officer
• Marketing Director
• Corporate Communication, General Manager
• Corporate Secretary
• Marketing Manager
• PR Manager
• PR Officer
• Staff (from all unit/division/andparts) that involved with Media / Public / Blogger in daily routine

Note: Every participant should bring laptop with Wi-Fi facilities / other internet connectivity.

Syllabus:

• Introducing the landscape and the development of Social Media in Indonesia and its implication through global market
• How to start and maintain relationship with netizen (blogger, user, target market/audience, and journalist)
• How to create a creative and effective PR 2.0 campaign strategy through Social Media
• Define the measurement models of social media campaign

Investment Fee:

IDR 7.000.000,- / participant excluded tax and accommodation.

(Include Training Kit, Training Material hardcopy and softcopy, Certificate of Completion, 2x coffee breaks and lunch and Documentation).

Trainers

TARSIH EKAPUTRA

• As a Director of i-PR (Intuisi Public Relations)

• As a guest trainer at The International Republican Institute

• Program Director for Public Speaking at Indonesian

• Police Head Quarter– Division of Public Relation 2008 & 2009.

• As a guest trainer at Dikjur Humas, Slapa Polri, 2008.

TAKHTA PANDU PADMANEGARA

• Cyber PR Specialist –AsiaPR

• Digital Strategist – Twinkle Spin

• Founder www.kenapaharuspr.com

• Blogger

http://www.xp-training.info/2010/09/cyber-public-relations-workshop.html