Media Relations Strategy & Executions Workshop

BACKGROUND:

•        Relation with media in this technology era has been growing faster.

•        New medias (such as internet with its varieties of features) are attending to be a part of public daily / public can sharing information unlimited with no size limit.

•        Media Relations Strategy Management (media relation) has to be appropriated with communication purpose that will be reached, and also can be a trend leader and growth of media itself.

OBJECTIVE:

•        The most mini media mapping with varieties of characters and forms (print, electronic, online; portal, blog, social media, etc.)

•        Encourage participants to be able in formulating an appropriate strategy media relations and applicable in accordance with the purpose of organizational communication/company.

•        Encourage participants to understand about media monitoring technique, clipping, analysis, tracking and reporting.

PROGRAM DETAILS:

A.    Media Relations between Theory vs Fact

•                    Pictures of Media Development in Indonesia

•                    Definition of Media Relations (between Theory and Fact)

•                    Character and how the media work between Theory and Fact

•                    The media relations work between Theory and Fact

B.    Strategy Arranging/ Media Relations Concept

Simulation preparation of concept / media relations strategy that appropriated to the purpose of communication organization / company

C.    Press Statement

Arrange communication message to media and how to distribute it in communicative, informative, well targeted and effective way.

D.    Planning of media relations activity

•                    Media Release

•                    Media Briefing

•                    Media tour

•                    Press Conference

•                    Etc.

E.    Media Monitoring

•                    Media Clipping

•                    Media Content Analyst,

•                    Media Tracking (count the PR Value & Ad value)

•                    Project Media Report

E.    Simulation

•                    Press Conferences (audience : press from mass media)

•                    Release Writing

•                    Media Tracking

•                    Etc.

PROGRAM:

•                    Format                         : Exclusive Workshop

•                    Duration      : 3 days (8 hours/ day)

•                    Delegates    : Maximum 20 persons

•                    Compositions            : 30% theory and 70% practice 

•        Trainer                  : more than 5 years experienced and directly involved in communication world (PR), broadcast, journalist and media relations

Participants

PR Officers, Media Relations Staffs, Marketing Communication Staffs, etc.

TRAINERS

TARSIH EKAPUTRA

•        Director of i-PR (Intuisi Public Relations)

•        Managing Editor of Thawaf Magazine & F Magazine

•        Trainer at The International  Republican Institute

•        Program Director for Public Speaking at Indonesian Police Head Quarter– Division of Public Relation 2008 & 2009. 

•        Trainer at Dikjur Humas, Slapa Polri, 2008.

•        Executive Member of Trainersclub Indonesia

http://www.xp-training.info/2011/05/media-relations-strategy-and-executions.html